Brian May announced in a September 2010 BBC interview that Sacha Baron Cohen, previously best known for his comedic characters Borat, Ali G and Brüno, had been chosen to play Mercury in a film about his life. TIME commented with approval on his singing ability and visual similarity to Mercury. The motion picture is being written by Peter Morgan, who had been nominated for Oscars for his screenplays The Queen and Frost/Nixon. The film, which is being co-produced by Robert De Niro's TriBeCa Productions, will focus on Queen's formative years and the period leading up to the celebrated performance at the 1985 Live Aid concert. Filming is due to begin sometime in 2011.

In April 2011, Brian May confirmed that a lot of work was still being done in preparation for the film. He said that after holding back for a long time due to mixed feelings, the band had approved a team to start filming later in 2011, and Baron Cohen's eagerness had been the key to progress.[